Insights from the TouchBasePro team
Practical guidance on email deliverability, SMS, voice, WhatsApp, and the messy reality of running multi-channel customer engagement at scale.
17 Aug 2026Why South African Businesses Are Making the Switch to TouchBasePro (And Why It's Easier Than You Think)
A persuasive guide for South African marketers considering a switch to TouchBasePro, covering painless migration support, competitive rand-based pricing, a full email marketing feature set, and multi-channel direct marketing tools including email, SMS, and WhatsApp.
switching platformsemail marketing South AfricaTouchBasePro
13 Aug 2026How to make automated marketing actually sound & feel human
Automated direct marketing does not have to feel robotic. This guide covers how to use data, segmentation, natural copy, smart timing, and conditional logic to create automated email campaigns that feel genuinely personal. Includes practical tips, a pre-launch checklist, and advice on testing and compliance.
email automationpersonalisationdirect marketing
05 Aug 2026SMS Marketing in South Africa: Cost, Compliance and What Actually Works
SMS marketing isn't dead in South Africa, it just got stricter. This guide covers real 2026 SMS pricing, compliance, plus what actually drives opens and conversions. Essential reading before your next campaign, and before the compliance letter arrives.
sms-marketingdirect marketinggeneral
27 Jul 2026Sign-Up Forms in 2026: Best Practice That Actually Gets People to Subscribe
A comprehensive guide to sign-up form best practice in 2026, covering what sign-up forms are, where to place them, and actionable tips for higher conversions, better compliance, and cleaner lists.
sign-up formsemail list buildingconversion optimisation
20 Jul 2026How to Build Lasting Client Relationships With Direct Marketing
Discover how email, SMS and WhatsApp work together to build lasting client relationships. Practical direct marketing strategies for retention that actually stick.
14 Jul 2026Omnichannel Direct Marketing: Why Strategy, Messaging, Timing and Restraint Matter More Than Reach
Omnichannel direct marketing only works when strategy, messaging, timing and restraint work together. This post explains how to coordinate channels around the customer journey, craft complementary messages, set smart frequency rules and practise the discipline of not overcommunicating.
omnichannel marketingdirect marketingemail strategy
22 Jun 2026Best Direct Marketing Platforms for South African Businesses in 2026
A practical comparison of the five leading direct marketing platforms available to South African businesses in 2026, covering features, pricing, POPIA compliance, and local support.
businessemail-marketingtechnology
17 Jun 2026How to Improve Email Deliverability to Gmail and Outlook
A practical guide to improving email deliverability for Gmail and Outlook, covering authentication, list hygiene, sender reputation, and content optimisation to keep your campaigns out of the spam folder.
email-marketinggeneralhow-to
11 Jun 2026Transactional Email: Why It's Your Most Powerful Marketing Tool
Discover why transactional emails outperform promotional campaigns and how TouchBasePro gives you the tools to send beautifully branded, high-converting triggered messages at scale.
businessemail-marketingtechnology
03 Jun 2026How the CPA Changes Benefit Ethical Direct Marketers
South Africa's updated Consumer Protection Act regulations are bad news for cold callers — but a genuine competitive advantage for marketers already using consent-based email, SMS, WhatsApp, and USSD strategies.
businessemail-databaseemail-marketing
27 May 2026Email Design Building Blocks Every Marketer Needs
A practical breakdown of the 10 building blocks behind emails that actually get opened and clicked, from subject lines and layout to mobile design and A/B testing.
designemail-marketingemail-newsletter-design
19 May 2026Re-Engagement Flows That Win Back Dormant Subscribers
Dormant subscribers are costing you money. This guide walks through exactly how to build multichannel re-engagement flows across email, SMS, and WhatsApp, with timing, copy direction, and a clear sunset strategy.
email-databaseemail-marketinghow-to